Rooted In Time
My Role
Art Director, Copywriter, Strategist
Teammate
Didi Mahathorn (Art Director, Copywriter)
THE ASK
Raise $5 million for the Sequoia Parks Conservancy to restore the land destroyed by wildfires.
THE CHALLENGE
People go to great lengths to preserve what they hope to pass down. Despite standing among us for over 3,000 years, Sequoias are rarely thought of as part of our legacy. Today, they risk disappearing.
THE SOLUTION
Partner with the American Heritage brand that has spent 189 years in the business of permanence to launch a jewelry collection that positions Sequoias as the ultimate heirloom.
Case Study
Product Line
DTC
OOH
Social
SMS through Tiffany’s Client Network
Conversations That Outlast Us.
Filmed at Sequoia National Park, the content series invites Tiffany House Ambassadors to have conversations around the passing of time, legacy, and action.
Launch Event.
