The Cube Repeats Itself

THE ASK

Bring Universal Orlando Resort’s “Have a Life, Take Back Your Vacation” campaign through an immersive brand experience that resonates with today’s always-on workforce. 

THE OPPORTUNITY

Vacation-less culture has become so absurd that even the parodies need parodying.

THE SOLUTION

Parody the iconic ‘Severance: The Cube’ activation in Grand Central Terminal, now fully run by Minions, to give commuters a taste of their vacation-less reality through the lens of entertainment and fandom culture.